The “Gelato Masterclass” is organized within the framework of the project “True Italian Taste”, promoted and financed by the Italian Ministry of Foreign Affairs and International Cooperation and carried out by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad. “True Italian Taste” aims to enhance and safeguard the authentic Italian food products.
The event will be open to specialists in the F&B sector, media, influencers, journalists, KOLs, bloggers, nutritionists, buyers, Italian food experts and lovers. The purpose of the masterclass was to improve Chinese consumers’ awareness of authentic Italian olive oil and increase the visibility of Italian companies in the F&B sector in China.
The event started with opening speeches by Ms. Adriana Lori, Vice Consul General of Italy in Chongqing, and Mr.Paolo Bazzoni, Chairman of CICC.
Mr. Gianluca Luisi, Board member of China-Italy Chamber of Commerce, introduced the “True Italian Taste” project to the audience. The project aims to promote the Italian food industry, promote the industry’s Chinese dealers to import authentic ingredients in Italy, and bring “True Italian Taste” into China.
Later the senior Gelato Chef from Carpigiani Ms. Cindy Chen, remotely connected from Shanghai, introduced to the online audience the history of Italian gelato, explained why gelato is different from ice cream in ingredients and production and showed the classic flavors and collocation of gelato.
In the online gelato-making session, Cindy Chen started making the gelato, she demonstrated in detail the production process of gelato, and meanwhile aroused the enthusiasm of online audiences, every participant has experienced the joy of making gelato.
Mr. Edoardo Noce, the Marketing Manager of Fabbri China, introduced the ingredients of gelato, from the base and flavors to the deli paste and variegato. It is explicitly showed to the participants that gelato is made of natural ingredients with various options on taste.
The event ended with an online Q&A. In order to make the participants have a more intuitive understanding of gelato, after the online masterclass, the China- Italy Chamber of Commerce distributed gelato to some lucky participants in Shanghai, Chengdu and Chongqing. Audiences can not only acquire the interesting knowledge about gelato, but also taste the natural fresh-making gelato at home with fast-speed delivery.
